In today’s world, where consumers are setting the terms for how they want to be engaged, the old interruptive push marketing doesn’t work anymore. People expect truth, transparency and real-time engagement and communication. There are many questions companies need to answer: what’s happening when people go online to buy our products? What happens when they search our name? Are we easy to find? To distinguish from others? Are we priced about right? Are our products easy to carry… easy to use, to recycle…? The customer sees companies as providers of values that go beyond the product itself.
We can help you reach your customers through:
- SEO
- Social media marketing
- Direct marketing
- Google AdWords
SEO
SEO stands for Search engine optimization, which combines a range of on-site and off-site activities to drive more customers to your web site. We plan and build the best strategy to help your website rank high on Google. When somebody searches for words that relate to your products and services, we are working to position your website on the first page of the results. The SEO combines both technical and creative processes to drive relevant visitors to your website.
Social media marketing
There is really no need to run company pages on all social media, unless you are manufacturing everything for everybody, but if you do have one or need one, we can help you create it and manage it.
There are numerous social networks out there – Facebook, Twitter, LinkedIn, Google +, Instagram, Tumblr…, and they all offer different advertising options. They can get your message across to the right audience, they can make it easier to show up in search results…
Direct marketing
You can bore people with your emails, or you can start an engaging conversation with them. An engaging email doesn’t just talk to recipients; it also gives them reasons and opportunities to respond. How wonderful is that?
Google AdWords
When we talk about marketing on the Internet, we usually talk about Google AdWords. Our certified Google AdWords experts create, manage and analyze AdWords campaigns on Search and Display networks alike.
Search is when your website link shows to customers searching for certain words that relate to your product or services, and Display means showing your ads throughout the Internet on websites covering topics that relate to your product or services.
With Display you can work on your brand awareness, and with Search you can reach to customers when they really need you.