Before my journey into digital, I was personally involved in creating and establishing Booksa. Booksa was planned as a book cafe, but with time it has become much more than that.
We launched it in 2004. when everything was still more about print, off-line and physical, but not for long… The Internet and digital tools soon helped us make it a well-known place with regular, devoted and engaged audience.
Today, when I look back at what we’ve achieved and how, I realize that we’d somehow used and mixed all the right ingredients needed for a successful project.
Here is a list of things that we’ve done that can be of help in planning and executing any project:
- We had a clear mission and vision of what we wanted to become (a relevant place for literature and, what we called, critical thinking),
- We set the plan and objectives according to our mission and vision,
- We were careful with choosing the name, symbol and design of the place (which were all in line with our mission and vision),
- We had a clear understanding of our audience (in marketing language: we had clearly defined customer personas),
- We carefully chose our channels of communication and used them continuously to reach our audience (Newsletter, Facebook, Twitter, Web site),
- We defined our tone of communication and we were consistent with our story and presentation,
- We were authentic and we restrained from false claims and promises we knew we couldn’t keep,
- We listened to our audience and collaborated with them, letting them to co-create our program,
- By listening and responding to our audience’s needs we created loyalty and trust,
- By allowing collaboration and co-creation we developed a distinguished product/program/content which differentiated us from our competition.
Booksa is located in Martićeva 14d in Zagreb, so be sure to visit. 🙂
